Social Networks are no longer the exclusive playground of teenagers

ThinkTomorrow, organized by An De Jonghe (1), is a kind of thought-provoking conference for common businesses. For sure, lots of similar initiatives will bloom in the next few years. In her words, “Social Networks are no longer the exclusive playground of teenagers; they are a new way to do business with your customers !”

And she’s right. We are talking today about deep changes… Changes in the structure and modus operandi of corporation based on new competitive principles such as openness, peering and sharing. Social Network is a pretty new way for companies to build relationships beyond their walls, to be more transparent regarding what is happening inside the organization.

You can find the presentations & pictures of ThinkTomorrow there. I heard that more news and videos will be released soon.

(1) An de Jonghe is first of all a lovely person; occasionally, she is the CEO of Ulysses Consulting and founder of TrendQ, a consultancy firm that advises companies in how to use the power of social networking for business purposes such as recruitment or sales & marketing.

Should employers use social network profiles in the hiring process?

This is a thought-provoking topic that Josh Catone rose in his post Should employers use social network profiles in the hiring process? (Read Write Web, March 21, 2008). It is worth to read (comments included). As far I’m concern, I do believe it is becoming an important trend that will no stop – then people should be aware of this and take it for granted. I personally deal with privacy issue by publishing or not information. Obviously, the challenge right now lays on educating people to taking care of what to publish on the web or not.